Blue Ivy and Rumi Are The Stars Of Beyoncé’s ‘Halls of Ivy’ Campaign

01 Dec2021
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Decks the halls with boughs of Ivy!

Blue Ivy and Rumi completely stole the spotlight from their mom’s (aka Beyoncé) latest campaign for her Adidas X Ivy Park collaboration.

In the fifth drop from the partnership (#HallsofIvy), the athleisure collection features an array of pieces in neon and hunter green, houndstooth, and deep blues for adults and children. The campaign video is set in a college atmosphere with Bey giving dean vibes. Along with Blue Ivy and Rumi rocking pieces from the collection other children of celebs appear in the promo. Ava and Deacon Phillippe (children of Reese Witherspoon and Ryan Phillippe ) and Natalia Bryant (daughter of Kobe and Vanessa Bryant) are featured throughout.

Halls of Ivy drops exclusively on Adidas e-commence site on Thursday, December 9 for 24 hours and then globally Friday, December 10. Prices range from $30 up to $600. Read more details about the collection HERE.

Watch the #HallsofIvy campaign in the clip below. Will you be buying any of the items on the launch? Share your thoughts in the comments.

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Photo: YouTube screenshot

Categories Celebrity Entertainment Fashion

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