Fresh Face Yi Zhou Partners With Shiseido Makeup As New Ambassador For Gel Lipstick

Director, model, and entrepreneur. Just a few words that can used to describe multimedia artist Yi Zhou and now she’s added Shiseido ambassador to her busy roster.

Yi Zhou told Glambergirlblog that she got involved with the brand as a “consequence” to her art, but in the best way possible. Specifically, Yi is the fresh face for the VisionAiry gel lipstick collection which provides a “bold, budge-proof color that never weighs you down.”

Photo: Shiseido

Photo: Shiseido

The weightless texture made 15% of water makes the brand special. “Generally sometimes when you wear lipstick you feel your lips are a little bit dry. In this case it really feels invisible and it appears to your lips perfectly like a filter,” Zhou said about the brand that she’s “really happy” she was chosen to be apart of. The collection is available online at www.shiseido.com.

Up next, Yi’s clothing brand Global Intuition is coming to Fred Segal retail stores; in fact you can get the brand there now. “Being minimal and more soulful” is the idea behind the brand stressing ageless pieces. “I don’t believe clothes define us. The more simple you are the better you can let people see who you really are in your soul.” Along with embracing a minimal and soulful silhouette, Global Intuition brings luxury to any age with touches of Yi’s Chinese culture.

Visit www.yi-yo.net and follow @YiZhouOfficial on Instagram to keep up with all the projects Yi Zhou has coming up.

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Photo: Mayhem Entertainment PR