‘Insecure’ Star and Creator Announced As New Covergirl Ambassador

Issa Rae has been announced as the new ambassador for Covergirl cosmetics and her devoted Insecure fans are ecstatic to see another woman of color representing the brand.

The producer/actress/writer shared the good news with a behind the scenes look at her campaign on Instagram with a touching caption about being fascinated by the brand when she was younger. “I remember being an awkward black girl in high school, reading the pages of my favorite magazines, casually flipping through @COVERGIRL ads, singing their slogan in my head. Never EVER in my life did I imagine I’d be one. I am SO honored and SO excited for what’s to come. Visit @COVERGIRL to learn more #COVERGIRLMADE,” she wrote.

Covergirl also chimed in on the news on social media and posted a look of Rae with the caption, “@issarae YES, you better believe it beautiful, the secret is finally out and we couldn’t be happier! YOU 👏🏽 ARE 👏🏾EVERYTHING 👏🏿 and we are so honored to welcome you to the #COVERGIRL family! 👸🏾💋 #COVERGIRLMADE.”

Photo: Covergirl via Instagram

Rae joins other famous ambassadors like: Sofia Vergara, Janelle Monae, Katy Perry, Zendaya, Queen Latifah, and Ellen DeGeneres. In an official statement from the brand Rae said, “My character is ever-evolving, and makeup is a tool to help transform my persona – whether for a role I play in content that I produce, or the different roles I take on in my life. Becoming a COVERGIRL means a lot because the brand recognizes just how important it is for people to embrace their individuality and express themselves in unique and diverse ways. This has been a major part of my personal journey, and a message that I want to share with others.”

Congrats to Issa Rae! Are you excited to see the Issa Rae collaboration with Covergirl? Share your thoughts in the comments.

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Photo: Covergirl via Instagram