DJ Bassassin Joins “The Board” Partnership With K-Swiss And Diplo

In today’s business world there is a rapid stream of entrepreneurs coming and taking over the market in a variety of genres, so to truly tackle that market, existing businesses must think outside the box and that’s exactly what classic sneaker brand K-Swiss is doing.

K-Swiss has partnered with well-respected DJ-producer Diplo to launch “The Board,” an initiative designed to inspire and lead the next generation of young entrepreneurs. Diplo is the director of a 100-person board “comprised of creative and connected individuals who will work on tasks that K-Swiss will implement to bring the brand back to its former glory.” Electronic Dance Music DJ Bassasin has been chosen as one of the 100 to partake in this project.

The up and coming DJ was born and raised in San Diego, CA and has been deemed as LA’s #1 Dubstep DJ by Reverb Nation. DJ Bassassin combines Dubstep, Trap, and Hip Hop with influences from Skrillex and Diplo. DJ Bassassin is set to released his second LP with the lead single “I Am Dracula,” inspired by the latest Dracula film.

More about “The Board”

Led by Diplo, successful applicants to ‘The Board’ will be invited to the program’s members-only website with a six-course curriculum connecting the group with industry insiders. Each insider will lead a discussion session specific to their expertise, and then assign a task to the board that relates to K-Swiss’ business. Members of ‘The Board’ will make real decisions on real projects that K-Swiss will follow. The program will highlight important topics, including: brand positioning, sneaker design, social media promotion and drafting a business plan.

CONGRATS DJ Bassassin on your partnership with K-Swiss and Diplo.

Watch an introduction to “The Board”and listen to some music from DJ Bassassin below. Be sure to share any thoughts you have in the comments.

Follow Glambergirlblog.com on Twitter, Facebook, and Instagram @Glambergirlblog

Photo: Mayhem PR