Beyoncé Asks “What Is Pretty” In Light Of Official Release of “Pretty Hurts” [VIDEO]

Photo: YouTube

Beyoncé‘s self love song “Pretty Hurts” is taking on a new meaning with the launch of her “What Is pretty To You?” campaign.

In a video uploaded to Beyoncé’s official YouTube channel, the starlet asks people to describe what pretty means to them. The compilation video features a plethora of folks explaining just that.

A website [http://whatispretty.com] has also been launched to accompany the conversation with tons of videos and photos tagged #whatispretty.

What does pretty mean to you? Does Beyoncé have a good campaign on her hands?

Check out the video for “What Is Pretty To You” along with the “Pretty Hurts” video below.

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