Jay-Z’s Roc Nation Partners with Universal Music Group

photo:nydailynews

The Hip-Hop Mogul announced on April 8 that he will be teaming up with entertainment company Universal Music Group in a multi-year, worldwide partnership.

Roc Nation will operate independently within UMG., and from here on out albums produced from artists such as Rihanna will be released through UMG worldwide.

Lucian Grainge, Chairman and CEO of UMG  said in a statement, “In just five years, Roc Nation has established itself as one of the most successful brands in music with a reputation for developing some of today¹s most influential and popular talent.Not only does this agreement provide a dynamic platform for Roc Nation’s exciting emerging artists, it extends our relationship with the extraordinary Rihanna and represents a homecoming for JAY Z—a brilliant artist and entrepreneur, who has been a creative cornerstone of our company.All of us at UMG are thrilled that JAY and Roc Nation chose UMG as their partners, knowing we will support their artists with a level of resources, expertise and passion that is simply unmatched in the industry.”

Just last week Hov announced Roc Nation would be venturing into sports representation.

On his latest business venture Jay-Z says, “We are looking forward to working with Lucian and the incredible team he’s assembled at Universal. We would like to applaud Lucian for collaborating with us to strike a new age deal. This agreement presents a unique opportunity for Roc Nation’s artists—being able to continue to operate as an independent label with the strength, power and reach of the best major. I look forward to a long and prosperous collaboration with UMG. It feels good to be home.”

Wow the Carters are taking really over. How are you feeling this latest power move?