A week ago Jay Z dropped the anticipated visual for his latest single “Family Feud” off his 4:44 album exclusively on his streaming music service TIDAL. Now the music video is available for all to see, clearly and in its entirety, if you are not a member of TIDAL.
“Family Feud” is a mini movie on the lines of a Michael Jackson era telling the tale of an America divided and how things can get better in the future if the family, Americans, don’t feud. It opens up with a quote from James Baldwin that reads, “The wretched of the earth do not decide to become extinct, they resolve, on the contrary, to multiply: life it their weapon against life, life is all that they have.” We then jump to 2444 where a family scandal rocks the legacy of the current president.
Other years visited in the video are 2148, 2096, 2050, and finally to 2018. At the 5:30 mark the song actual starts and depicts the Carter family: Jay Z, Beyonce, and Blue Ivy in a church as Jay raps his verse and Bey sings her vocals.
Directed by Ava DuVernay and co-written with Jay, the visual features an all-star cast such as: Michael B. Jordan, Thandie Newton, Trevante Rhodes, Jessica Chastain, David Oyelowo, Brie Larson, Niecy Nash, Omari Hardwick, Rashida Jones, Mindy Kaling, Rosario Dawson, and more.
Watch the music video for Jay Z’s “Family Feud” in the clip below. How did you like the video? Do you want more videos like this from Hov? Share your thoughts in the comments.
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