August is here and at 10Twelve Beauty we are gearing up for back to school season, but there is one makeup trend that won’t transfer into this new school year, the “overdone, over-glam, beauty filtered look!” – says Creative Director Lori Leib for Bodyography Professional Cosmetics. Leib also notes that, “the ‘it girls’ are opting for next to naked skin, flushed cheeks and all the glow”!
Many beauty guru’s like Leib can confirm that the rise of the no makeup movement is heavily influenced by Korean beauty. Remember the BB and CC cream craze? Well those light weight beauty balms and color correcting creams were the catalyst to Korean beauty in America!
Korean beauty is primarily focused around adopting a religious skin care regimen (two cleansers, an exfoliator, toner, essence, serum, moisturizer, and eye cream – whoo!) which Korean women are taught to do daily at an early age. This intense skin care regimen helps them to create a flawless, luminous, glass like skin, similar to the dewy look we crave in the U.S.
Once the Korean beauty skin routine is complete, minimal makeup is applied. The typical Korean beauty makeup includes a BB, CC, or DD cream (which for those who don’t know, is a light weight, multipurpose, tinted moisturizer), cushion blush, lip stains, and most importantly the eyes – which include long-lasting liquid liners, intense eyeliner pencils, and innovative mascaras with unique wands for the perfect lash.
To create the perfect Korean beauty look, here are a few back to school must-haves:
For BB/CC/DD: This month I choose Bobbi Brown‘s BB, CC, and the Nude Finish Tint to help give off a smoother, softer, and radiant natural skin look – $46
Cushion Blush is another new wave in the Korean beauty industry – it’s a cushion package that allows the liquid formula to seep into a cushion. Once applied with fingers you can create a subtle glow with just a few dabs on the cheek. Try Ah Much Real Cushion Blusher for $16 on PeachandLilly.com – there are 5 radiant colors to choose from!
Voted bestseller, Clio Kill brown/black Waterproof Brush liner, and mascara are flying off shelves because of its innovative applicator, and prominent – smudge proof colors. Choose the duo set for $27 on clubcliousa.com
Finally, the perfect Korean beauty look can’t be complete without the perfect lip tint! Try Waterdrop lip tint sticks by Holika Holika – these lip tints are 40% water based with the remaining ingredients being collagen, peach, mango, and apple extract. Search on Amazon.com for $8.
For more Korean beauty treats email firstname.lastname@example.org. Follow 10Twelve Beauty on Instagram and Twitter @10Twelvebeauty.
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