Caitlyn Jenner has teamed up with the beloved and popular beauty brand MAC cosmetics as the first transgender to be the face of the company and any major beauty brand in history.
On Friday Jenner made the announcement via social media sharing a look at her campaign on Instagram. The caption read, “I’m finally free to announce my partnership with @MACcosmetics! All sales of our lipstick shade, Finally Free, go toward improving transgender communities. Look for it in April! #MACCaitlynJenner.”
In an accompanying interview Jenner talked more about her partnership with MAC. “M•A•C was the first to come to me, and a company, I realized, would really make a big commitment. I knew the VIVA GLAM campaigns; I saw that the proceeds were going, in those cases, mainly to AIDS and HIV causes, and I was wondering if they were interested in doing something specifically geared toward trans issues because we need funding,” Jenner said about teaming up with MAC.
She also talked about why she chose the name she did for her signature lip color saying, “I wanted a name that I use, and which represents the community. This is who I am: Finally Free.” Read more about Caitlyn Jenner’s partnership with the beauty brand HERE.
Finally Free will be available April 7.
What do you think about Caitlyn Jenner’s MAC campaign? Share your thoughts in the comments below.
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