Justin Bieber, Kendrick Lamar, FKA Twigs, Fetty Wap, and Kendall Jenner are just a few of the celebs who have partnered with fashion brand Calvin Klein for their 2016 spring campaign highlighting what people do in their “calvins.”
With the hashtag “my calvins” and tagline “I ___ in #mycalvins,” famous faces aren’t the only ones who can join in on the campaign. On Instagram, Calvin Klein posted a video featuring all the people featured in the campaign with the caption, “What do superstars, musicians, models, actors and artists do in #mycalvins? Find out in the Spring 2016 Calvin Klein global advertising campaign, featuring @justinbieber, @kendricklamar, @fkatwigs, @kendalljenner, @abbeylee, @fettywap1738, @teriyakipapi, @saskiadebrauw, @adwoaaboah, @joeybadass, @karate_katia, @princessnokia and more. Photographed by Tyrone Lebon.” Are you turned on right now?
What do you think about the #mycalvins campaign? Share your thoughts in the comments and feel free to tell me what you do in your calvins.
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Photo: Instagram/ Tyrone Lebon for Calvin Klein